bronze
Teads (ad tech partner) x UM SF (no longer agency)
Teads x Zillow Omnichannel campaign drove efficient reach and qualified traffic/engagement, by utlizing Teads CTV + OLV & Display (remessaging tactics) to engage with consumers in key markets.
Teads Studio CTV creative optimization bolsters CTV performance (strong attention, qualified site traffic/actions, and brand metrics.
Drive Visits and Submits to Zillow.com in Nashville, Cleveland and Baltimore
The hyper targeted campaign successfully drove high impact through targeted CTV placements, while then driving Apartment seekers down the funnel to the moment of conversion.
Premium Reach x Impact
High VCR & Attention (measured via Adelaide)
Cost-efficient reach of households (40% Incremental HH Reach) across 3 key markets.
Teads-optimized creative drove quality traffic to Zillow Rentals site.
~1 Minute Time on Site from OLV
~3+ Minutes Time on Site from CTV
Teads Dynamic pricing delivered eCPV's: $4 Display, $10 OLV, Teads AI became 33% more efficient over time
This paid media campaign delivered across Teads exclusive premium publishers including Cosmopolitian, Good Housekeeping, Esquire, Bustle, and Sports Illustrated to name a few of the top-performing sites.
Teads added value Omnichannel creative support (adding QR code + Skin) drove strong engagement with target audiences.
Teads' advanced contextual AI was leveraged to target relevant audiences(renting, intending to move, interested in home and garden, gaming, etc.) to drive quality site visits.
Teads AI-powered KPI auto-optimization was leveraged to curate high-performing traffic, delivering strong performance. Also, significant savings by leveraging dynamic pricing, where Teads AI found more efficient and effective users during the course of the campaign.
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