bronze
Stoltz Marketing Group
Mountain View Hospital, located in Idaho Falls, Idaho, recently expanded its NICU services to accommodate more babies, including high-risk pregnancies. Despite their strong reputation for labor and delivery services, there was a considerable gap in awareness around their NICU facilities.
We developed an integrated campaign, "All Babies Welcome," highlighting the enhanced NICU capabilities and reinforcing its status as the community's go-to destination for specialized newborn care. Our integrated campaign included video, out-of-home, social, collateral, and radio advertising.
Mountain View Hospital wanted to raise awareness of its expanded NICU services. While residents often chose MVH when deciding where to give birth, most didn’t realize how advanced their NICU capabilities were. We needed to position MVH as the first and best choice of where expecting parents can bring their baby into the world safely and be taken care of should any complications arise.
We created an integrated campaign showcasing the NICU's capabilities through authentic, heartwarming stories of real families in the small, close-knit community of Idaho Falls.
Results included recognition by multiple industry awards, nearly 6 million impressions, increased website traffic, and, most importantly, an increase in new patients. Especially the teeny-tiny ones.
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