bronze
Smith & Connors
Smith & Connors transformed the Oregon Health Leadership Council's legacy brand into a dynamic visual identity, crafting a holistic brand strategy and visual identity that echoes OHLC's commitment to accessible, high-quality healthcare. Our design harmonizes with OHLC's vision, integrating their core values of approachability, interconnectedness, and vigor to foster a more effective and sustainable healthcare system in Oregon. This revitalization not only enhances visual appeal but deeply resonates with key stakeholders, promoting engagement and embodying OHLC's mission-driven leadership.
The primary challenge was reinvigorating the OHLC brand to reflect its evolved mission and increasing relevance in a changing healthcare landscape. Key objectives included enhancing visibility among diverse audiences, reinforcing the organization's role as a catalyst for healthcare innovation, and ensuring the brand resonated with values of accessibility and community orientation. The goal was to create a cohesive identity that communicates OHLC’s commitment to equitable, quality healthcare for all Oregonians.
To address the brief, we crafted custom iconography that visually represents OHLC’s three main focus areas, ensuring each symbol was deeply connected to their strategic vision. A contemporary color scheme was developed to enhance visual engagement and underscore the innovative spirit of OHLC. Additionally, we refreshed the logo and typography to align with the organization's forward-thinking and accessible approach. Results included enhanced brand cohesion, increased stakeholder engagement, and stronger alignment of the visual identity with OHLC’s innovative healthcare mission.
OHLC operates within Oregon's unique healthcare landscape. To pump up the innovative and ambitious character of how OHLC works in this environment to create healthcare solutions, our design integrates elements that resonate with local values—such as accessibility and sustainability. This context is crucial as it underpins OHLC’s mission to transform healthcare in a region known for prioritizing equitable and comprehensive care. The brand's new visual identity is designed to speak directly to these community values and regional characteristics.
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