silver
SBD AGENCY
After performing qualitative research (VOC), we created a new logo, brand and copy tone guide, a new website and a sales presentation. NWS is an industry leader for seismic retrofits in the PNW, but their brand collateral, website, and sales tools did not reflect this. We created a new, streamlined, more corporate look that will help the company grow out of their family business mode, improved the conversion funnel of the website, and established a copy tone that conveys knowledge, experience, and care.
While NWS holds the position of seismic retrofit industry leader in the PDX Metro, they didn’t inhabit it. New companies are moving into the area and there is other local competition. Their outmoded brand look and materials meant that they were losing ground. Additionally, local public awareness of seismic threats currently relies on external articles or media coverage; we needed to re-establish NWS in the leadership position, evoke their local, science-based expertise, and provide them means to increase public awareness of impending earthquakes to increase trust and urgency, increasing NWS’ sales conversions in the process.
The image on the homepage shows homes precariously perched on the west hills of Portland, conveying a sense of urgency. It also shows that NWS is a local company.
To add urgency, we have an RSS feed on the site displaying current seismic activity throughout the world.
The site presents a copious information written in layman language, from quake basics to the science behind retrofits. Besides being beneficial for the public, this information helps NW Seismic project an image of professionalism and leadership.
The PNW is subject to intense earthquakes for a large array of faults, including a long overdue, massive earthquake from the Cascadia Subdu tion Zone. While many older PNW residents are aware of this, the area has had a huge influx of new residents, who not prepared for the eventuality of one or more seismic events.
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