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Retail Voodoo
Beverage industry legends Ken Uptain and Scott Miller engaged Retail Voodoo to create a brand in the beverage space for their newest concept: a still water beverage with functional benefits. The idea: Create a packaging visual identity that expresses the brands energy, rebel attitude, and invites its consumers to "Make Your Mark" on the world.
Main challenges: Standing out in a very crowded category while communicating the brand's unique point of difference.
Key Objectives: Gain distribution locally first, and eventually nationally.
While our functional beverage competitors opt for dark palletes and artificial feeling colors, Yesly stands out as a light, bright, and natural beacon on shelf. Its logo is disrubtive and creates a bullseye that draws consumers in.
Results: Exceeded year one sales goals. Secured a distribution agreement with New York metro area DSD house Big Geyser. Continued expansion of distribution into areas across the United States.
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