winning.work

Advanced Search

All Results Types

Organization

Event

Company

Credit

Entry Name

exclude words from your search
Put - in front of a word you want to leave out. For example, jaguar speed -car
search for an exact match
Put a word or phrase inside quotes. For example, "tallest building"
search for wildcards or unknown words
Put a * in your word or phrase where you want to leave a placeholder. For example, "largest * in the world"
combine searches
Put *OR* between each query. For example, marathon OR race.

silver

Best Product and/or Product Packaging

Simply V Brand Packaging

Client:

Simply V

Agency (including in-house):

Retail Voodoo

Description: A brief description of this work and the creative idea:

This is an American packaging system for Europe’s leading Plant-based cream cheese brand.

The Brief: What were the main challenges? What were the key objectives? :

Research showed that the European look, feel, and vocabulary surrounding this product would limit US consumer’s trial and adoption. The objectives: get credit for tasting great, being, culinary and clean ingredients. Standout from the crowded shelf in store. Encourage uses beyond the classic bagel schmear.

Solution + Results: How did you solve the brief? What were the top three results?:

We simplified the Simply V logo to be bolder and look culinary.
Next, we modernized the color palette to drive flavor navigation,

We created new food imagery to increase appetite appeal.

The results: Successful US launch at Expo West, attracting new consumers, and gaining retail placement.

Trigger Warning:

Creative Director:

Design Director:

Senior Designer:

Senior Designer:

General Inquireshello@winning.work

Technical Supportsupport@winning.work

WINNING.WORK and ICEBERG are trademarks of Blaze Studios Inc. VIMEO is a registered trade mark of Vimeo Inc. All other marks or registered trademarks are the property of their respective owners.

2024 Cascadia Creative Awards

Simply V Brand Packaging