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FIR NW
A team of the freshest talent Portland State advertising students collaborated for ten weeks on a brand refresh to bring new life to the dispensary Northwest Cannabis Company. Through research and creative ideation, we told their story of a legacy built by experienced trail guides who connect with their consumers to offer tailored adventures to anyone embarking on their cannabis journey.
Our strategists conducted interviews with employees and customers to conclude that most cannabis shoppers depend on budtender recommendations to find the experience they are looking for. We found that NWCC’s position as one of the first dispensaries in Oregon establishes them as a leader in expertise and care that they pass on to their community with every customer interaction. Our objective was to create an identity that people would recognize and rely on for the best product and advice.
The client realized the potential their brand has by the way we respected their legacy while paving a path for their future.
The brand's personality takes a broad yet recognizable approach that can relate with consumers of any demographic.
The variety of Cannabis benefits are too vast to be casually handed out without thought. People want to be sure of the experience they are signing up for and an empathetic budtender is necessary to find a tailored solution for each customer.
AI was used in imagery such as mockups and photography examples to tell the story to the client. AI was used as one of many resources for creatives in the earliest stages of ideating. Generated content was not used in any way as a final product.
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