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Plastic Sunshine
Poppi, the healthy soda phenom, partnered with Plastic Sunshine for the launch of their newest flavor, Wild Berry, with a retail activation in West Hollywood called Poppi Mart.
As a TikTok-driven brand, Poppi was ready to step out with a new approach, a physical activation. With “dry January” in full effect, this was the perfect time to launch their new new flavor, Wild Berry. In the background, Poppi had just sealed a deal with 7/11, so the “Convenience Store of the Future" became the perfect platform to introduce Wild Berry to the world. Woods, Harry Jowsey and many others attending.
For the pop-up, Plastic Sunshine was the creative and production partner for the entire experience, crafting the vision for the event and then bringing it to life. Starting with the “Future Convenience Store” idea, PS created an immersive world with a custom built environment, event merch, Slushee machines, digital content, hologram, and programming. The experience created a rich backdrop for IG and TikTok creators to create content an created a full brand immersion for Poppi fans.
Only open to the public for two days, the Poppi Mart saw 3+ hour-long lines of fans excited to check out the experience.
Another key component to the wild success of Poppi Mart was the communication system and visual language. We created a unique set of assets that became an evolution of Poppi’s identity. This created high energy moments in the space as creating a truly special moment for Poppi fans.
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