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Seattle Bookmarked invites people to experience the city that has inspired readers and authors alike through film, guerilla pop-ups, and event activation.
“Super influential” vacationers are 200% more likely to be in book clubs and 40% more likely to read books at least twice a week (MRI Simmons Doublebase 2022). This campaign stokes that behavior while allowing the city to lean into the fact it is one of two North American cities designated as a UNESCO City of Literature - giving our intellectually curious group of travelers another reason to want to visit the Emerald City.
Seattle often gets pigeonholed around stereotypical activities and descriptions of the city––namely rain, coffee, a fish market, and the Space Needle. Yet, there’s so much more to the city. To broaden the number and types of travelers who visit Seattle, we must expand their view––giving people a taste of its soul rather than just telling people what they can do here.
This campaign allowed us to highlight a lesser-known truth about the city and its designation as a Unesco City of Literature, giving our intellectually-curious audience more reasons to consider visiting.
In partnership with The Atlantic, a publisher with deep literary roots, we delivered an integrated effort that helped Seattle’s story unfold. Film honors excerpts from one of the many stories set in Seattle and was distributed in highly relevant environments. “BookNooks”, placed in key outdoor locations, offered people a peek inside these stories––literally. A hosted poetry session at The Atlantic Festival showcased some of today’s diverse voices.
Our content has been viewed 8.5 million times and people have spent over 6,840,000 minutes, or 4,750 days, with this content. Comparatively, Americans, on average, have streamed 62 days of Netflix since opening their account. Our results are 76x higher.
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