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Music Genesis shares the story behind the music, uncovering the genesis of culturally popular artists and songs. Each episode explores a song’s backstory, creation, lyrics, and the role Seattle plays in it all.
A recent study found that the average American is willing to travel over 600 miles to see their favorite artists perform live. Gen Z are the biggest live music fans and are willing to travel the furthest to hear it––over 800 miles. That was a trend Seattle could leverage to increase consideration for Seattle as a leisure travel destination.
When people talk about Seattle’s music scene, they usually only talk about grunge. Yet, Seattle’s music roots and influence run much, much deeper. The city of Seattle, its community, surroundings, and unique culture have inspired musicians in many ways.
Video immersed music lovers in the story behind the songs of SYML, The Head And The Heart and hip hop collaborators Dave B & Sango. Distributed through industry thought-leaders Rolling Stone and Pitchfork as well as YouTube, the series has engaged people for over 126,000 hours and each episode has been viewed over half a million times.
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