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Jeffrey Dean Morgan hails from Dead City as well as the Emerald City. To promote Jeffrey Dean Morgan’s episode of #SeattleBookmarked, we collaborated with The Walking Dead | Dead City to build on the hype around its season finale through social media.
The distribution of content matters as much as the content itself. We wanted to turn the launch of Seattle Bookmarked into a non-skippable moment for our audience of Advenculturists. We saw the opportunity to leverage their love of well-written content and one of our most notable Seattleites to increase visibility and engagement in the series.
To promote Jeffrey Dean Morgan’s episode of #Bookmarked, we partnered with AMC Networks to leverage the social hype around Dead City’s season finale. That content integration garnered over 2MM impressions, 550,000 content views, and 171,000 engagements in one week.
It was the most engaging social partnership across all AMC social platforms in July, and the most engaging content across all content categorized as a brand/tv drama partnership on Meta in July. Additionally, it was:
Top 5 most engaging social TV drama partnerships YTD on Instagram
Top 3 most engaging social Cable Drama partnerships YTD on Instagram.
#7 most engaging social Cable Drama partnership YTD on Facebook.
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