finalist
PB&
Secure Your World emphasizes the human element of security––because threats aren’t picky when it comes to targets, putting some of our most valuable assets at risk.
You don’t become a global leader like LenelS2 with a bad product. But when you’re already active in 200,000 critical buildings around the world, you can also just become the default choice as new buildings are added or campuses are expanded, vs. a deeply desired choice.
This effort was designed to ensure LenelS2 was actively considered and chosen by security professionals across industries––for WHY they do what they do, not just what they do.
Security threats have become a part of our everyday lives. Physical security is no longer a behind-the-scenes activity that happens without our awareness. Rather, it’s top of mind for people and businesses alike––whether you're thinking about the security of your child at school or your data in the cloud.
This first-ever brand effort leveraged a dual-exposure technique highlighting the overlap of the people and places LenelS2 protects––bringing humanity and empathy into a world traditionally focused on bits and bytes and garnering over 4MM impressions.
No
No
No
