silver
North, Inc
We devised an intricate multi-channel paid media strategy for Hydro Flask, aimed at bolstering its market share and enhancing its brand image against formidable competitors like YETI and Stanley. Our strategy focused on building deep connections with lifestyle and wellness enthusiasts, promoting Hydro Flask as an essential component of a vibrant, active lifestyle. This involved targeted advertising across digital and social platforms, emphasizing the brand’s commitment to quality and sustainability.
Hydro Flask faced the challenge of distinguishing itself in a crowded market dominated by larger brands. To achieve this, our objective was to strategically invest in high-impact upper-funnel media channels, including streaming TV, custom editorial content, influencer partnerships, and dynamic social media videos. This approach was designed to engage a wide-ranging audience, from young urban professionals to adventurous Generation Z consumers, who value both functionality and style in their purchases.
Our targeted approach paid off, leading to impressive campaign outcomes: 56.3 million targeted impressions, a 4.9% lift in brand awareness—exceeding the industry benchmark of 2.2%, a 7.8% increase in brand favorability—well above the 1.8% benchmark, and a 4.6% rise in purchase intent, which quadrupled the benchmark of 1.3%. These results underscored the effectiveness of our tailored media mix and creative strategy in capturing the attention of a diverse audience.
Water bottles have become a cultural icon, representing more than just hydration—they signal a lifestyle choice intertwined with wellness and sustainability. Brands like Stanley have rapidly ascended to cultural phenomena, exemplified by the rise of social trends like the #emotionalsupportwaterbottle. Hydro Flask has capitalized on this trend, aligning its products with trend-conscious, environmentally aware consumers. This strategic positioning allows the brand to connect deeply with a diverse, style-oriented audience, leveraging current cultural movements to boost its relevance.
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