silver
North, Inc
Utilizing local Portland luminaries, we threw a backyard soirée and holiday cocktail party at the home of Holly Andres, local photographer legend. This highly efficient production featured three separate Straightaway cocktails, allowing us to gather content for a calendar year. The cast included Megan Diana (local musician and french horn player), Judiaann Woo (food & travel influencer), Jimmy Chen (Portland restauranteur) Noel Taylor (director, actor), Christine Fuller (retired model, designer, Darrion Winters (model, musician), Kristen Diederich (artist) and Kayy Kadejah Nixon. In collaboration with Megan Diana, we worked with her to remix two of her original songs to feature in the work.
Straightaway Cocktails creates Ready To Drink (RTD) cocktails that are thoughtfully crafted using only the best ingredients. Their cocktails truly elevate the simplest of occasions. We were tasked with developing a brand platform that simply, elegantly highlighted the uniqueness of their RTDs, their attention to craft and their commiment to casual fun.
As a platform, Elevate Everywhere gives our audience permission to find something special, something celebratory in the everyday.
Under a small media budget, this campaign delivered 54M impressions at a cost of $2.87 CPM vs. planned 10.4M at $19.31 CPM.
Our cast and director Holly Andres were instrumental in helping us gain further reach using their social influence as friends of the brand, with no additional influencer fees paid.
This was such a fun, collaborative production. Holly Andres and the cast were incredibly giving with their time, talent and influence. David Cress and the team at Desert Island Production pulled off a great shoot in one day at one location that lead to content for 3 products.
The campaign punched well above it's weight & everyone remains friends of and advocates for the brand.
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