bronze
North, Inc
The Script. A completely new name, mission and identity system build to clearly communicate the various ways that the organization supports economically disenfranchised people and how someone can engage throughout one's career phases. Helping to distinguish the various phases, we implemented a color coding system as wayfinding, while maintaining a cohesive mission and story. It was important to be clear and concise in the communication system, but also allow for growth in services and geography.
The Contingent is a Portland-based non-profit that provides career services to economically disenfranchised people. They had separate programs with different names & missions; Emerging Leaders as an internship program, The Sine as support network for young professionals. As they considered adding services to support individuals throughout their career jounrey (Internships to C-Suite), it became clear that separate programs confused the overarching mission.
The purpose of this program is one of the more fulfilling things we've ever worked on. A path for economically disenfranchised people to gain access to the business world, where gatekeeping around race, gender, education is still very much a reality. We rebuilt it from the ground up: helped our client redefine the paths of the program, came up a new name and completely new identity.
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