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Google Brand Studio
Combine the most searched ideas and moments of 2023 while also celebrating Google’s 25th anniversary in a captivating, compelling, and inspiring short film.
At its heart the challenge was how to take combine 25 years of history with one year (2023) of history in less than 4 minutes. There was a huge effort and countless discussions with those involved as to what, how, and who should be featured - taking account of a worldwide audience.
As of now the main video has over 352 million views on Youtube. We’re pretty excited about that.
We worked to include a diverse breadth of history making moments from all around the world and worked to keep the categories (sports, entertainment, medical, etc) as global as possible - At its heart, it was about the human experience and human curiousity.
During the editorial process, we used an audio splitting tool to separate the vocals, background noise, and in some cases music to help keep the stories clear and easy to understand.
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