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Hello Stranger
Faire asked Lucky Day to help create edits that would highlight there campaign, "where shops love to shop". In this piece, we showcased 3 small business owners who shared some of their favorite curated products, found through Faire, while displaying their engaging and fun personalities.
The challenge was to strinke a balance where entertainment and engagement were used to deliever essential information that introduced viewers to Faire and their company mission. To maintain authentcity the shop owner characters were cast from real people. As non-actors the challenge was to make sure we used their best performances while telling a cohesive and engacing brand story.
1- A happy client! In all the client had a piece of work that demonstrated the company's values and mission.
2- A great partnership : We worked closely with the production company who filmed the shop owners and were able to execute the director's vision as well as the stylized look to the spots.
3- Efficiency : We approach every project with an eye on the entire post-schedule. This project with Faire was no different, and we worked with the footage, schedule, and job expectations to make a post plan that was flexible and nimble.
Faire has a mission to empower independent entrepreneurs by simplifying the wholesale buying process. They bring together independent brands and retailers from around the world.
No AI was used in this project.
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