silver
Copacino Fujikado
We created a Seattle Rain Booth—a first-of-its-kind sustainable experience—and unveiled it in scorching cities during the height of summer. The booth highlighted the magic and romance of a rainy Seattle day and invited potential travelers to fall in love with our “cozy season.” We captured participants’ kisses and turned them into shareable movie posters. Online, prospective travelers could choose from dozens of Seattle hotel packages designed around misty romance.
After a few years of uncertainty and challenging news coverage about the destination, Visit Seattle needed to change travelers’ perspectives of the Emerald City. But when it comes to the shoulder seasons in the PNW, clear blue skies and sunny weather are…not guaranteed.
We leaned into a key insight that made Seattle's moderate shoulder season a hero: while hot, sunny days are all well and good, romance is actually better in the rain. Our main metric here was earned media, and we achieved that in spades. We garnered an estimated 34+ million earned media impressions, with strong coverage across both the Orange County and Sacramento markets.
In the United States, it is well known that Seattle is a place where it rains a great deal. That may not be as commonly known throughout the rest of the world.
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